 Learning Corner Included in this section will be internet, e-business, website and other technical related articles. I welcome your article submissions, so feel free to email me with your Learning Corner contributions! Here is the Learning Corner article for this issue: ========================================================= 3 Quick And Simple Ways To Improve Your Ad! by Larry Dotson 1) Make It Easy To See Make your ad's keywords and phrases stand out by enlarging the text. This technique works wonders with headlines and sub-headlines. People see them first because it's easier for their eyes to focus on. You could also use different fonts for your headlines than the rest of your ad copy. 2) Make It Stand Out Make your product's list of benefits and features stand out by using a symbol in front of each of them. The symbol could be a dash, solid circle, star, etc. Also indenting them will help make them stand out. Each benefit should be written like a headline to get the readers' attention and tell them what's in it for them. 3) Make It Extra Visual Place attention-grabbing pictures above and within your ad copy. A powerful technique is to use before and after pictures of people using your product. They will give your target audience a clearer vision of what you're offering. That will help them imagine themselves getting the benefits of your product. ======================================================= 10,000 Sales-Producing Words And Phrases! Just visit: http://www.ldpublishing.com ======================================================= |