 Learning Corner ========================================================= Getting To Know You and Your Future Clients by Wayne Lockwood Many moon ago as a kid on an old bicycle, I pedaled down the streets of home throwing a rolled wrap of paper onto the people's front yards and porches. Every week, if I had done a good job and service to my customers, I might even find an extra quarter or two in my collection envelope! It's called personal relationships with your customers. Yes, I was what many would call a paper boy. Must be a guy thing, though I knew "Robbie", a young miss that had a throw that even the top professional baseball players would have been envious of! That paper landed it's mark everytime she hurled it thru the air. Wasn't it grand times of old? As one of those papers was unrolled and read, there was a section near the last pages that headlined "Classifieds." The classifieds is where someone looking for a particular item or service could find exactly what they were looking for by searching thru the ads in that paper edition. You know what I am talking about. Every local and national newspaper today has their own classifieds. You would take your chances by purchasing one three line ten word advertisement for what you were trying to sell, and hope that another curious seeker would run across your ad and give you a call on it. The daily paper would then be tossed aside or perhaps worse, thrown over into good old "file 13." That is my point...a one time shot to fame and glory. Well, maybe not that indepth, but you didn't have much chance on selling what you were peddling if the prospective buyer was just glancing thru the ads and for a fleeting moment, read your ad and went on about their business. These days, times have changed. Advertising methods specifically, though the classifieds are still a vital part of the newspaper industry. The internet has a wide range of advertising options you can become involved with on getting your product seen by more than just a local newspaper. Consider this, you send out an ad to whichever ezine you wish to advertise in. The ad directs prospective buyers to your website, which in turn, read your sales pitch and then makes an important descision: Buy or not to buy? After a few meaningful thoughts on what you have to offer, some buy, and others just go on to more productive things. Let's analyze what just took place in a few words. You lost a sale to someone that you have no idea who it was, and now you have no way of every getting in touch with this person to follow up on either with the same product or back end products. You are well on your way to becoming a statistic of the 95% that fail online businesses! So what are you do in this case? Why don't you offer a free report? Try giving your future buyer a downloadable ebook off of your site? The trick is getting your future buyer to give you their name and email address. This isn't a new system I had just thought up. It is really called the "two-step" method. Ken Envoy, Terry Dean, Mark Joyner, Alan Says, Joe Vitale, and many more marketing greats do just that. They get you to give them your name and email address in return for a free report or ebook. In return, you get a multiple flow of followups. Building a list of prospect names and email addresses is the way to increase your sales over the years online. It has been done and these guys have proven it. Once you have the prospects name and email, you can set them up on an autoresponder to mail them at certain preset dates over a week, two weeks, even up to a year in advance to follow up on your original first encounter. Over the time of the mailings, you may offer different products or services. Highlite different headlines and features. Offer to "sweeten" the pot with more offers of value if they purchase today. Internet buyers are not stupid. Smartest people I know of on earth today! They know a good bargain when they see it. Heaven knows that the woman has become the thriftiest of buyers. And to put her online you had better have a bargain to offer. Give them detailed benefits and inform them of what you have to offer can do for them. Everyone asked, "What's in it for me?" Tell them in your followups. Lose site of this question and you're sunk! These people may not have bought your product at first, but chances are, over the follow up period, you have a much better success rate in them buying now than you did before. If they didn't buy your original offering, you can now send out offers for your other products. When you send a person to a website, you have to be a pretty good copywriter to get them to buy right then. The easiest way is to do follow ups and get them to buy later, if they didn't on the first time around the block. Follow ups are better than a one shot deal of visiting your site. Besides, once your follow-up system is set up, it is automated 24 hours a day around the clock. Set it and forget it! :) Think of the potential. Would you like an increase of over 300% in sales? Just set up an automated system for your follow up contacts. It works. I use an autoresponder system script installed on my domain. Here I offer free reports on how-to learn to write ad copy, sales letters, market on a shoestring budget, increase your sales and traffic and more. You can try this autoresponder for yourself and see the ease in how it works, and can work for you. Just visit http://www.elitemarketingsolutions.com/report1/ Another point to remember, and just as important as following up with your clients....be sure that when you send out advertisements that you are able to keep track on what ads are pulling and getting the click thru for you and which ones are not. I recommend Add2It Go-to Pro for this. The ease in itself is worth the small price you pay to know where to spend your hard earned monies on advertising campaigns. If you want to discover how to quickly and easily track ads and sales letter links that will reveal to you how people are lining up and practically begging you to take their money, or not, you need to jump on this right now! Track every advertising campaign to save your advertising budget from bursting. In closing, if you need help in setting up an autoresponder or tracking campaign, just drop me a line. I am as close as a click of the mouse sending an email, and I promise to answer back with 24 hours! Best wishes in all your marketing campaigns! ================================================ --Wayne Lockwood, editor/publisher Electronic Marketer's Communique "Common sense marketing for common folk!" http://elitemarketingsolutions.com/home/ mailto:emc@elitemarketingsolutions.com Not only do the professionals admit that autoresponders and tracking works to increase sales, but they recommend starting your own targeted mailing list. I recommend this site for a script on starting your mailing list: http://elitemarketingsolutions.com/mailman/ Don't forget to check out the Autoresponder Reports at: http://www.elitemarketingsolutions.com/report1/ and the Tracking information by visiting: http://elitemarketingsolutions.com/ad/ ================================================ |