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Debbie Rodgers, owner Paradise Porch
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How to fix Search Engine Mistakes that drive traffic away
By J. Holness
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FULLY COMMITTED
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How to fix Search Engine Mistakes that drive traffic away
By J. Holness
Every morning I get tons of spam in my mailbox. I personally
don't like it, and I'm sure I'm not alone in this.
Since I can't seem to stop the flood of unsolicited mail
to my poor email address, I decided to go thru some of it
and check the web sites that they are advertising.
I was amazed to find that most of these companies that
spending millions of dollars to send you unsolicited and
unwanted advertising, just slap together a site that's so
poorly designed, the search engines would NEVER touch them!
So I decided to compile a list of some of the top five WORST
mistakes you can make with your web site, that will scare
away ANY Search Engine.
#5
SCRIPTS, SCRIPTS AND MORE SCRIPTS
One of the most annoying things I see with some sites is
there desire to make a site useful for them in capturing
information, and terrible for the user. Some sites load up
their pages with Java script, CGI, and PHP code. That may
make the site wonderful for them, and maybe for the user,
but it make its terrible for a Search Engine to index.
#4
ABUSE OF FLASH
I like flash. I think its a great program.
I just can't believe how many people make their site
entirely with Flash Objects!
Most search engines will ignore your site if it's
done entirely in flash! Yeah, I know, its cool and all, but
what are you really trying to do here? Make a beautiful site
that can't be found by ANYONE?
I'm not saying you can't have Flash on your site, just
don't make the ENTIRE site Flash.
#3
TERRIBLE WEB HOSTS
This sounds like a simple problem, but its very common.
Just because a web host is giving you a cheap price does not
mean its the most reliable. As the saying goes, "You get
what you pay for". What did you expect for $3.00 a month?
#2
LOUSY KEYWORD SELECTION
This has got to be one of the most critical, if not THE most
critical parts of your site. Keyword selection. It's were
you select the best keywords that user's will use to search
for whatever your sites about. Not what YOU think are the
best keywords.
#1
LACK OF SEARCH ENGINE OPTIMIZATION KNOW HOW
Its true. When you decided to launch your web site, you were
trying to get all the other pieces of the puzzle in place.
The shopping cart software had to integrate with your
backend services. Your credit card processes had to be safe
and secure. Shipping charges had to be calculated.
No one said anything about Search Engine Optimization. Well,
the fact is, it's really not as hard as it sounds. In fact,
with just a few basic modifications to your site, you can
score much higher rankings with the Search Engines.
Good luck to you in your Search Engine Endeavors.
To Your Success!
Sincerely
J. Holness
Internet-Computer Consultant
Publisher
=====================================
J. Holness is a Internet-Computer Consultant with over ten
years experience. Some of his clients include companies such
as Prudential, Coldwell Banker, Century 21, ERA, as well as
smaller firms. He currently publishes a monthly newsletter
on Internet Marketing, and provides training and consulting
on Search Engine Optimization techniques. For More
information on his Internet Marketing Tips and Tricks
Newsletter, visit
http://www.superwebtips.com
=====================================
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